Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores.
Marketing Ethics & Society for free
Marketing Ethics & Society by Lynne Eagle, Stephan Dahl ebook pdf epub mobi
Marketing Ethics & Society book
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.